Master of Arts Integrated Design
Master's programme (4 semesters)
This programme is tailored to enable students to develop their own distinct position, while also equipping them with the necessary professional expertise. Thematic studios coupled with interdisciplinary and experimental research help students to hone their individual focus in the wide-ranging fields of Fashion, Product and Communication Design.
Overview of modules
Master’s Studio: “Culture and identity – imagery and text as cultural practices”
In this Master’s Studio the dialogue between images and text provides the foundation for the critical exploration and development of aesthetic strategies for photography and visual communication. Within a framework of applied research and experimentation, students participating in this studio will discuss and develop artistic strategies, aesthetic qualities and visual concepts focussed around forms of narration, communication and publishing across a range of media extending from the artist’s book to corporate communications.
The tasks and projects undertaken by participants in the context of this studio, which will feature intercultural elements as well as team and solo work, will also provide students with a framework to reflect upon their roles and abilities as independent designers and photographers within the social, political and economic contexts of their professional activity.
A blend of creative, conceptual, and practical work will form the basis for the development of independent research projects / case studies.
Master’s Studio: “Fashion, Society, and the Individual”
Social function and narrative fiction meet in contemporary fashion as it explores, interprets and redefines both generational and gender identities. Located at the intersections of art, design and everyday life, this Master’s Studio is an interdisciplinary trend laboratory; a platform that bridges the gap between markets, media, and fashion discourses. Promoting an approach to fashion design – from apparel to accessory design – that is both independent and experimental, we will develop new strategies for the human body and its effective contexts. This programme will range from experimental to pattern design and collection development; and from men’s fashion through to interdisciplinary forms and formats of presentation. This Master’s Studio will provide students with close personal support as they develop their creative identities and prepare for professional practice.
Master’s Studio: “System and Interaction”
The Masterstudio System + Interaction in the Integrated Design Program at HfK Bremen is dedicated to the design of complex analogue and digital systems as well as intercation and between people and systems.
The world is becoming increasingly complex, which produces a high impact on the processes for the design, development and use of products and systems. The design of processes, structures and interactions is decisive for the applicability and satisfaction of use and users, for the recipients and actors.
The aim of a deep discussion and new creation of systems and their structures as well as related interaction processes are not products or systems per se, but their design and effect on humans as well as participation in and the sovereign utilization of systems.
The Masterstudio System + Interaction concentrates on the research, analysis, conception and design of interaction processes and media in complex structures and processes. Spatial, architectural, technical and digital systems as well as social, procedural and programmatic structures are just as important.
In the studio we train and delevlop:
- critical reflection
- fact-based analysis and research
- creative design and design strategies
- design methods
- presentation, documentation and simulation
- moderation of complex individual and team-projects
In the 4-semester master program, realistic and practically relevant projects (often in cooperation with partners and project providers) alternate with visionary and free projects in order to promote the interaction of individual interests and the public-orientated future design with reference to real societal, technological, social or ecological conditions.
Special attention is paid to the Human Factors and User Experience. Interaction, cognition, ergonomics, user behavior and identity, as well as social, communicative and ethical aspects form the basis of a human-oriented design.
Applicants for the studio should have a strong interest in and experience with complex products or systems. As designers or 'creative problem solvers' they have a high degree of sociocultural awareness and aesthetic flair as well as an independent critical design attitude. Applicants should develop the ability to work together and teamwork, to lead and organize working groups in science or practice and to solve challenging design projects for the future.
The Studio is driven by:
Prof Tanja Diezmann | Interaction Design
Prof Detlef Rahe | 3-dim. Design, products and systems
Master`s Studio: "School of Visual Combinations"
Master’s Studio: "Language and Communication"
In the process of the technological development and democratization of our means of communication, new forms of linguistic and image systems are being created. Since multilingualism dominates in globalized contexts, communication will become predominantly iconic. To bring these new systems into harmony with those that already exist requires an understanding of the way in which this increased technological complexity determines the abstractive capacities of our perception.
A side effect of modernity is the way that technological interfaces (e.g., Internet, social media) influence the possibilities of personal expression, and that visual representations are employed as a complimentary or even primary means of communication. This process will alter linguistic systems in such a way as to produce new forms of communication, new meanings, and newly defined concepts of reality. The master’s studio Language & Communication conceives itself as an interdisciplinary research and development studio within the HfK that takes as its core teaching subjects the fields of moving image, typography, and drawing, opening these up in order to introduce new forms of communication to both digital and analog fields and to engage on an experimental basis with this vocabulary.
Beat Brogle is Professor of Moving Image at the HfK Bremen since 2013. His work investigates issues of morphological transformation and associations at the edge of perception. This investigation spans media as diverse as drawing, sculpture, films/videos, installations, and Web projects. His works are shown in international media festivals and art exhibitions. He lectures on New Media at various universities of art including the Weißensee School of Art in Berlin, the ZHdK Zurich, the Film University Babelsberg Konrad Wolf, and the UdK Berlin.
Kyung-hwa Choi-ahoi is Professor of Drawing at the HfK Bremen since 2015. She has been teaching at universities in Germany and abroad since 2011. The Seoul-born artist remains an outsider in her journeys through the everyday, observing the world with both an inner and outer gaze and capturing it through drawing and writing. Her logbook is formed by diary drawings linking image and text in the ongoing project ein Tag, eine Zeichnung (One day, One Drawing), begun in 1999. Her work can be seen in various collections and art exhibitions.
Tania Prill studied Communication Design at the HfK Bremen and the ZHdK Zurich. Since 2001 she is a member of the graphic design collective Prill Vieceli Cremers in Zurich, a multidisciplinary design studio with a focus on cultural projects. Tania Prill has won numerous international awards, such as the Jan-Tschichold-Preis and the Designpreis Germany. Besides her studio work she is the author of several artist books such as 336 Pages, 336 Books and MONEY, and also works as an editor and curator. From 2014–2010 she was Professor of Communication Design at the HfG Karlsruhe. Since 2010 she is Professor of Typography at the HfK Bremen.
Master’s Studio: “Materials and Technology” (no admission possible for winter semester 2017/2018)
Innovation processes in product design form the focus of this Master’s Studio. Practical projects carried out in the context of this studio will explore contemporary innovations in materials and technologies and their application in innovative products. Participants will also gain hands-on experience in the development of new qualities and commercially viable applications.
Projects will be conducted in collaboration with research and development institutes and enterprises, with the Master’s Studio providing a framework for students to engage with the topics of innovation and sustainability in a professional context.
This studio combines research, development and design with qualitative trend research, innovation communication, and design management.
Students will gain first-hand experience of all phases of the innovation process and apply these insights as they develop their individual design positions.