Referat 1 - Presse und Öffentlichkeitsarbeit

Gesa Jürß

Cross Media Managerin: Redaktion

Office and consultation hours

Monday, Tuesday & Thursday: 10:00 a.m. – 4:00 p.m.

Wednesday & Friday: 10:00 a.m.–1.00 p.m.

Vita

Since November 2025: Cross-Media Manager / Editorial Team, HfK Bremen
Since August 2025: Self-employed coach for resilience, potential and personal development
Since November 2023: freelance services for museums and cultural institutions (concept development, exhibition, marketing, copywriting, project management and consultancy)
July 2022 to November 2023: Head of Marketing, Kunsthalle Bremen
January to June 2022: Head of Research / Curator, ASB Landesverband Bremen
April 2014 to December 2021: Project Manager for Exhibitions and Marketing, Worpsweder Museen
June 2012 to March 2014: Research Trainee, Kunstsammlungen Chemnitz
2010 Master of Arts, Art History, Ancient History, Modern and Contemporary History, University of Münster
2007 till 2021: working as a freelance art educator

Areas of responsibility:

Communication and topic management

Developing and managing the HfK’s key communication themes, as well as identifying, evaluating and adapting editorial topics to suit specific target groups
Strategic integration of the HfK’s internal and external, as well as digital and analogue, communication measures and information services
Management of editorial processes and coordination of communication measures with internal and external stakeholders

Editorial and Content

Editorial responsibility for press relations, newsletters, social media, and print and online publications in German and English
Conducting research, interviews and consultations with university staff, alumni, and internal and external experts
Drafting and ensuring the editorial quality of press releases, articles and other communication formats

Press and Media Relations

Coordinating press enquiries and liaising with media representatives during press events and other functions
Supporting the HfK’s positioning in the regional, national and international public sphere through targeted press and media relations

Quality and External Image

Ensuring a consistent external image of the HfK across all relevant communication channels and formats
Contributing to the ongoing development of the HfK’s external communication strategy and editorial standards

Open all

The HfK Bremen sends out three different newsletters at varying intervals: these include the general monthly newsletter, the fortnightly concert preview (sent out separately by the KBB) and, in the future, a quarterly or half-yearly Alumniae newsletter. The general newsletter is aimed at interested readers, both within and outside the institution, and provides cross-departmental information on the most important topics and news at the HfK. You can subscribe to the newsletters via the following link.
Proposals for topics, without any guarantee of publication, can always be submitted to Department 1 by email to pressestelle@hfk-bremen.de by the 15th of each month for the following month. If there is already a designated contact person from Department 1, if the topic is cross-media or of particular importance, please CC Gesa Jürß. Important: The press email address is not monitored by the whole of Department 1. On days when there is a high volume of emails and work, topics may be overlooked. It is crucial for potential editorial coverage that all key information, text and high-quality images are submitted to Department 1 in good time.