Neo.Fashion 2020

Once again this year, the University of the Arts Bremen was represented at the “Neo.Fashion Best Graduates Show 2020”. With nine participating universities from all over Germany, three consecutive runway shows, 500 outfits and 75 designers, the third edition of Neo.Fashion was the largest event of its kind to date. The HfK Bremen opened the second block of the evening in a prominent slot and presented itself as one of the art universities in which music, fashion and performance interlock.

Photos: Ana Rodríguez

Graphic: Prof. Andrea Rauschenbusch
Photos: Jlück – Jonathan Adler, Moin – Rukmini Zöpel, Dufte – Michel Iffländr

A particular highlight of the HfK Bremen’s appearance this year was the Neo.Fashion.Orchestra – an interdisciplinary, experimental orchestra made up of students from all faculties of the HfK Bremen. Fashion Street Berlin reports: “The HfK Bremen’s show began with a unique performance. Around 30 people dressed monochromatically in white stepped onto the catwalk, carried microphones, pulled instruments behind them on trolleys and shook the fringes of their hats in time with the beat. The staging by the Neo.Fashion.Orchestra, an interdisciplinary student ensemble, provided a musical backdrop to the collections.”

Photos: Ana Rodríguez

On 15 January 2020, the Neue Osnabrücker Zeitung reports on the Neo.Fashion.Orchestra’s performance:

"A reference to the Bauhaus: the University of the Arts Bremen (HfK), where Integrated Design is taught, impresses with its own Neo.Fashion Orchestra, made up of 23 musicians and seven performers from all faculties. Dressed entirely in white with stylised turned-up hats on their heads, they march in, delivering an appealing musical collage of sounds, jazz, soul and rock to accompany the seven selected graduate collections. The orchestra is present, yet acts like an unpainted canvas that only becomes a painting as the models stride past in their various colourful outfits."

This is how Bremen’s up-and-coming fashion talent presented itself at Berlin Fashion Week

On the catwalk, seven collections by Bachelor’s and Master’s graduates of Integrated Design presented the ‘Bremen Look’ in a group show. The collections by the Bremen HfK graduates engaged with contrasts and the testing of boundaries, as well as with the recontextualisation of familiar forms and cuts of clothing.

This year’s designers: Felipe Asán Escobar, Daniel Angelo Nicola Pantaleo, Maja Spence, Sassan Eskandarian, Carolin Becker, Marie Siekmann, Luca Voß

The final minutes before the show in Berlin
Photos: Ana Rodríguez

Backstage at the rehearsals of the Neo.Fashion.Orchestra in Berlin
Photos: Ana Rodríguez

Rehearsals at the HfK Bremen
Videos: Raphael Sbrzesny